Flagship ยท live
Instrumentation Studio
Eleven weeks on naming, identity, funnel integrity, and warehouse types. You bring a live dictionary. The room critiques it.
Courses
A small board. One flagship studio. Supporting desks around it.
Only Instrumentation Studio has a full public syllabus. The other programs are scheduled around that cohort or offered as recordings. Write the desk if you need dates.
Self-paced
Atlas Reader
Recorded lectures and worksheets for teams who cannot attend live. Same naming doctrine as Studio, without the public critique.
Guided
Taxonomy Bench
Atlas plus four group office hours. Aimed at a single analyst who owns the tracking plan and needs a second pair of eyes.
Workshop
Funnel Integrity Intensive
Two days on false drop-off: events fired too early, too late, or on the wrong actor. Often booked after a painful quarterly review.
Advanced
Warehouse-Ready Event Design
Types, late arrivals, duplicates, and how client events should look when dbt models are the source of truth. Complements Studio week nine.
Org
House Account
Shared object list across brands, governance hours, and optional on-site days in Bangkok. Quoted after a brief.