Event naming that survives a rebrand
Why button_click dies on first redesign, and how object–action pairs hold when marketing renames the screen.
Journal
Notes from clinic, written so they still make sense after the cohort ends.
These are not vendor recaps. Each piece started as an argument in Instrumentation Studio or on the Event Schema board.
Identity stitching without over-collecting
Guest-to-user joins that respect PDPA-minded practice, and the fields we refuse to put on the client event.
Funnel drop-off is usually a schema problem
Trial starts that fire on view, invoices that live only on the billing service, and why copy changes do not fix that.
Thailand’s PDPA and in-app telemetry
What we tell Studio students in Bangkok about purpose limitation when the SDK can see everything the phone knows.
Warehouse-first versus tool-first instrumentation
When the analytics product should be a consumer of the contract, not the place the contract is invented.